Sorouh Shams Model Scale: 1:500 Size: 5m x 3m Client: Sorouh Real Estate
Scope and duties performed: Manufacture of a the famous Shams project at Reem Island Abu Dhabi, depicting many detailed high rise buildings and showing the marina and water activities. Highly detailed model even at this scale.
Serving a Real Estate developers is always a challenge, since all client’s Marketing & Sales Strategies are based on the outcome of their Model. It is the most highly regarded Communication project tools for this purpose. Having all Buildings connected to a dramatic lighting effect that enables the viewer to get emotionally attached to the project & wanting to be a part of it.
This project was made in a very short period of production time & yet kept the detailing to the maximum level that this scale allows.